Electric Fashion, Published by Skira

PhotographerFrederic Aranda
Prize2nd Place in Book / Fine Art
Entry Description

The book features three decades of fashion brought together in one Collection, worn as originally intended by the Collector herself, and developed over five years by photographer Frederic Aranda. Why is it electric? It is the story of how the Collector, Christine Suppes, blazed an indelible trail into online fashion editorial in the 90s whilst developing a unique collection in the heart of Silicon Valley. Electric Fashion is essential viewing, punctuated with academic perspective, comprehensive technical references, and archival text from the collection’s accompanying website, fashionlines.com. This timeless tome boasts a double vantage point; on the one hand, each garment is photographed in a studio setting to enhance critical academic understanding, whilst on the other, worn by the collector herself at locations around the world to depict the garments as they were originally intended to be worn. The finished product is a 360 degree view of fashion, from historical, cultural, and practical standpoints.