Shot for Sorel for Winter 2009/2010 campaign - featured in Vogue Magazine - Dec 09 & Jan 10. Sorel wanted to promote a sleeker brand of footwear into the fashion world, but instead of photographing a model in the snow capped mountains, they wanted a cityscape showing that their boots looked as good in the city as on the mountains!
Erik Almås has made a name for himself creating award-winning imagery for such Fortune 500 companies as Puma, Hyatt, Amtrak, Microsoft, Spanish Tourism, USPS and Genentech. Having also mastered the art of the post- production process ultimately ensures that every client receives bespoke images that are a true representation of his photographic vision. A vision steeped in down-to-earth sensibilities influenced by his childhood in Norway, and constantly fed by a love of world travel as well as the day-to-day lifestyle when on the ground and at home in San Francisco. When not shooting commercially, Almås also accepts assignments collaborating on imagery for fashion, travel and fine art — additional creative outlets for his blending sensibilities of most anything art and beauty.