Fashion Show


  • Photographer
    Lauren Greenfield
  • Prize
    Honorable Mention
  • Company/Studios
    Lauren Greenfield Photography
  • Date of Photograph
    September to December 2009

In her photographs for New York Magazine’s “Look” portfolio, Lauren Greenfield documents a face of fashion where grit and glamour coexist fabulously. This body of empathetic photographs teases open seams of an oft-airbrushed world to reveal detailed stitching, elaborate machinations, and delicate incisions. The critically sympathetic and investigative style captures the gorgeous collections alongside the pathos and process, creating a portrait of powerful posturing, vulnerable moments, and striking beauty. At the New York, Milan and Paris Spring 2010 Collections, Greenfield pairs photographs of models emerging in runway perfection, with various stages of the assembly line: plying, prodding, bleaching, cutting, crying, bleeding. A full visual deconstruction of the industry includes headless hair extensions and stoic grimaces, toxic products and imperfect choreography, and exacting beauty and immaculate performances. Photographs show the industry’s sacrifices: stumbling models, judgmental fashion editors, anxious dressers; but also the reward: frenzied flashes, preeminent designers, and applauding critics. By including the methodical process and the stunning show, the essay’s gestalt is in the intoxicating power held by fashion, and the very human participants that perform on its stage.

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