Entry Title: "Yvon Chouinard ~ Patagonia Founder/CEO/Activist"
Name: Monte "G" Crofts, Jr. , United States
Category and Expertise: Personality, Non-Professional


Entry Description: As part of my work, I find myself in interesting settings from time to time. This is Yvon Chouinard ~ Founder/Activist/CEO of Patagonia in his office. "I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I’m really trying to run this company like it is going to be here a hundred years from now. That's what's important." Yvon Chouinard

About the Artist:

“From my early days surfing and exploring California’s rugged Central Coast - while Summering in the hamlet of Cambria - To traveling the World - It is my wish to evoke the excitement, energy and light that I gather for my imagery and projects - and hope my work will inspire and create a memorable experience for the viewer.” “I’ve been surfing since I was eight-years-old, a waterman and free surfer, and really enjoy the energy, motion & light of water and the natural surroundings for each region I travel to - and the uniqueness of their environments.” Monte holds an MA degree in I.M.C. and studied film as an undergraduate - has worked in the entertainment industry and also for EMI, Virgin Records, and continues to work in the industry - producing, consulting, and on assignment. Monte gains additional inspiration from wife Deb, son Nathan, and too many more to list... “Viva Life and keep inspiring” ~mgc