Surplus

PhotographerMichael Krebs
Prize1st Place in Deeper Perspective / Deeper Perspective
Entry Description

In our western world a war is going on. A war of Trademarks, brands and conglomerates in other words a war of consumerism. The Victims of that war are the consumers. In a neo-liberalistic elbow society everybody is in competition with each other. Life is a walk on a thin red line between "Lifestyle" and success orientation. I used photographic war icons to visualize these circumstances of the modern western Lifestyle. By not showing but only referring to iconic images one becomes aware of how powerful pictures are that already “made history”, but have become part of our visual culture.

Story

"SURPLUS" During the work on the series "Surplus", many people asked me if you really can compare War with our western consumer society. But it never was my intention to compare. War is a term that people from my generation understand, we connect it to suffering, death, crime and mainly violence. But just a few people, after World War 2, in the western world have experienced war. Our knowledge of war is based on Information s from different news agencies. In our western world a war is going on. A war of Trademarks, brands and conglomerates in other words a war of consumerism. The Victims of that war are the consumers. Artificial consumer needs are made to create constantly buying Consumers. The Consumer falls into a dependency with his income to buy things he really doesn’t need. It is hard to ignore and resist the psychological manipulation. In a neo-liberalistic elbow society everybody is in competition with each other. Life is a walk on a thin red line between "Lifestyle" and success orientation. I used photographic war icons to visualize these circumstances of the modern western consumer Lifestyle. By not showing but only referring to iconic images one becomes aware of how powerful pictures are that already “made history”, but have become part of our visual culture.

About Photographer

Michael Krebs was born in Klosterneuburg/Austria in 1985 After graduating from high school, he took some time off to do a year of volunteer social work at an orphanage in Honduras. There he founded a photography class for HIV-infected kids who live in the orphanage. Giving supervision in term of technical basics and composition, Michael wanted to introduce the camera to kids as a possibility to express themselves and their surroundings in a new artistic way. The photography class resulted in exhibitions in Honduras, Vienna, Karlsruhe and Mannheim, where the photographs taken by the kids were shown. In 2008 he started to study at the College for Photography and Visual Media at the Graphische Vienna. As his final diploma project he founded together with Hanna Pribitzer Revolog. Revolog produces various kinds of „special effect“ films for 35mm photocameras and sells its products on the webshop www.revolog.net. 2010 Michael attended the Masterclass for Design at the Graphische, Vienna, where he studied the basics of graphic design and mainly focused on his photographic work. 2011 He received the Design Award of the Graphische“ for his diploma project „Surplus“. Works of the artist were exhibited at various galleries throughout Austria, including the Albertina, Vienna. Michael Krebs studies photography at the Academy of Fine Arts in Vienna and works as a photographer.