Entry Title: "My Fashion Attic"
Name: Maral Nikrang Mofrad , United States
Category and Expertise: Self-Promotion, Non-Professional


Entry Description: Styled , set up and professionally lit in a studio, I have combined fashion photography with self portraits in this series. When seeing a fashion photograph, the first question I ask myself is that how much of the beauty of the piece is because the models are naturally considered attractive. In other words "is the picture beautiful because the main subject is a beauty or is it a nice image because of the creativity and techniques of the photographer" Here I am challenging myself as the photographer to capture visually attractive photographs, not because the main subject is a professional model but because of other factors of aesthetics. As a professional designer working in advertising, I believe there should be new values added to marketing side of the creative world.

About the Artist:

Born in 1982 and raised in Tehran, Iran and have always had a great fascination for art since I was a child. That's why I started painting, playing the violin and singing opera at very early ages. I graduated in graphic design from Tehran University of Fine Arts and came to Chicago to get my second degree in photography at the School of the Art Institute of Chicago. I have had 4 solo and 3 group exhibitions so far, been one of the awardees at Worldwide Gala Photography Awards in 2009 and Pingyao International Photography Festival in China.