Housewife. Two syllables loaded with myth of obese proportions. From June Cleaver of the fifties and the rebellion of the seventies to soccer mommy-dom of the nineties and beyond, the label has been refined. But rarely respected. Enter The American Housewife; Dave Moserʼs photographic tribute to contemporaries who are inhabiting a traditional role with untraditional aplomb. Father to Ruby, husband to Loretta, and passionate people photographer, Daveʼs fascination with whoʼs inhabiting the housewife role began quietly. His intent was purposeful. To dissolve the prejudices that surround the role of housewife and create dignity and understanding.