Beauty Factory

PhotographerPatrick Meinhardt
PrizeHonorable Mention
City/CountryMadrid, Spain
Photo DateAugust 2012
Technical Info5D MKII
Entry Description

Mainly known because of its natural wonders, its ex-president Hugo Chavez and its crime rates, Venezuela is a country where beauty transcends the mundane. This project explores how this country has become such a powerful machine when it comes to producing top quality models and contestants for beauty pageants, along with the concept of beauty within that society. Early age training, plastic surgery (35,000 to 40,000 breast enlargement surgeries per year) and sexualisation have made Venezuela a worldwide reference in this business. Teenagers become women, opening questions on where does this society stands in such delicate matter.