it's closer than you think...


  • Photographer
    Adam Balcerek
  • Prize
    Honorable Mention
  • Company/Studios
    Studio White

By visual transferring the problems of the third world directly onto the streets of Warsaw we make people think "what If this happened to me?" / "it could've been me". Nowadays social advertising campaigns require usage of totally new media/touchpoints to achieve the desired effect and reach the average consumer, who's usually bombarded with thousands of meaningless images.

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