Entry Title: "Operation Better Life"
Name: Chen-Yu Hsiao , United States
Category and Expertise: Other_AD|Digitally Enhanced, Non-Professional
Entry Description: The project Operation Better Life is a series of public service
announcements (PSAs) within the context of military operations. The
purpose of the project is to change peoples negative impressions
regarding military equipment, operations, and destruction by
combining PSAs with humor and therefore to change how people
perceive the military. Most people think the military theme has no
connection to PSAs, so I want to link these two in a humorous way and
to deliver some socially important messages to people as well,
allowing people to have a better life. Most PSAs use strong images to
warn about inappropriate behavior that can be dangerous and harmful.
These behaviors could be things like weapons used in war, such as the
ones soldiers are exposed to on the battlefield.