Red Bull Morphing

CompanyMax Riché
PhotographerMax Riché
PrizeHonorable Mention
Entry Description

Red Bull commissioned this photo depicting the journey of their professional Athlete Trial Biker Petr Kraus, based on my previous award-winning series Becoming An Athlete. This image spearheaded the launch of

About Photographer

I celebrate life in my photographs. The people you meet, the places you see, the things you accomplish. I am a former engineer and entrepreneur, and originally studied Science, all the while taking pictures. I am now a commercial photographer based in Paris and Montreal. My work encompasses advertising (sports and adventure, outdoors), as well as fine art (portrait and landscape) in personal projects. There are many ways of making a great image, but I believe that vision is what makes everything. My previous career also comes in very valuable for my advertising work under tight deadlines, and allows me to problem-solve on the go. From there also comes my love of team work. Creativity doesn't happen in a vacuum, I think it best strives in teams. I was lucky enough to live in some of the most exciting places, both culturally and intellectually and being based in New York in 2004 and 2005 gave me the willingness to push projects harder than ever before. Because I care about our planet, I am also the founder of the NGO, which aim is to inspire more of us to help mitigate climate change, by sharing the stories of those who have already started acting. Visit the project and give us a hand, it will be forever appreciated.