Entry Title: "" Its worth the fight ""
Name: andy Gallacher , United Kingdom
Category and Expertise: Food|Other_P, Professional
Entry Description: A series of photographs shot to promote the " FAB Awards " Food and beverage awards.
This included a series of 7 print ads.
The campaign features the likes of: Anthony Biles of Biles Inc., Guy Moore of Leo Burnett,
Simon Learman of Adam & Eve DDB, Robin Wight of WCRS and Steve Spence.
The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. With the copy reading: " Its worth the fight ".
Shot on location at Holborn studios, London.
It's got to be one of the messiest and smelliest food shoots, i've ever shot !
Its worth the fight is a little nod to the creative process. Most projects can take
several months, even up to a year at times. So, staying motivated and focused on the work can be quite hard, as theres always a few surprise knocks, elbows and sucker-punches along the way.
Art Direction Naz Nazli and Rob Welsh