A series of photographs shot to promote the " FAB Awards " Food and beverage awards. This included a series of 7 print ads. The campaign features the likes of: Anthony Biles of Biles Inc., Guy Moore of Leo Burnett, Simon Learman of Adam & Eve DDB, Robin Wight of WCRS and Steve Spence. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. With the copy reading: " Its worth the fight ". Shot on location at Holborn studios, London. It's got to be one of the messiest and smelliest food shoots, i've ever shot ! Its worth the fight is a little nod to the creative process. Most projects can take several months, even up to a year at times. So, staying motivated and focused on the work can be quite hard, as theres always a few surprise knocks, elbows and sucker-punches along the way. Art Direction Naz Nazli and Rob Welsh