Defacing Corporate Cool


  • Photographer
    Gregg LeFevre
  • Prize
    Honorable Mention
  • Company/Studios
    LeFevre Studios
  • Date of Photograph
    1998 - 2010
  • Technical Info
    film and digital

Corporate advertising imprints itself on cities and cities often talk back. I have been documenting this dialog in cities around the world. My photographs illustrate the ways that a city’s inhabitants often respond to commercial messaging. These photographs are documentary, not digital manipulations. Once an image is released into the city’s unpredictable topography, the inherent tensions between commercial mythology and urban reality surface. My photographs document the ways in which the city can sabotage corporate ads. By capturing these collected alterations, my pictures read like a visual call and response between commercial parables and the actual lives unfolding around them.

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