First South American Campaign with Hanne Gaby for a Colombian store. The idea was to change the visual narratives use in the country with a more contemporary perspective of fashion. Putting away stereotypes of voluptuous women and tons of photoshop. We presented a more modern women, more real, urban, clean, and far from perfect vision of the local advertising. No photoshop was use beyond color adjustments. A more honest take on fashion, yet full of visual possibilities and ways to present the product and the campaign.