Esteban Cortazar con EXITO


  • Photographer
    Juan G Escobar
  • Prize
    Honorable Mention
  • Company/Studios
    Freelancer
  • Date of Photograph
    June 2010
  • Technical Info
    Nikon D3x

First South American Campaign with Hanne Gaby for a Colombian store. The idea was to change the visual narratives use in the country with a more contemporary perspective of fashion. Putting away stereotypes of voluptuous women and tons of photoshop. We presented a more modern women, more real, urban, clean, and far from perfect vision of the local advertising. No photoshop was use beyond color adjustments. A more honest take on fashion, yet full of visual possibilities and ways to present the product and the campaign.

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