Not to be fooled by the lifestyle, candid nature of the work, this was to date my most challenging shoot. The idea was to capture imagery that looked professional, spoke to the demographic clearly and quickly, met all the branding specs of a particular client but would be a uber spontaneous, quirky, real moment in time that a family member or friend could have taken with a compact camera or cell phone. There had to be a connection either between the two talent or the talent and the camera. Never could they both look off camera or not connect with each other in a real way. Not a faux lifestyle moment we see all to often. The involvement began with a 14 page treatment solving creative and production issues, producing a 150 shot shot list to utmost creative involvement during pre production and on set.