"New Normals" series


  • Photographer
    Rodolfo Vanmarcke
  • Prize
    Honorable Mention
  • Date of Photograph
    2011/2012
  • Technical Info
    Digital photography

New Normals represents new problematic scenarios of the contemporary world, which without realizing it, have become part of our everyday life. These allegorically portrayed situations reference a variety of the “accidents” that are caused by the humans or the same society that embrace them. This Still Life series is built upon the closer look, which can be terrifying, and that denounces what has become a habit; habit that is reached through a complex process of recognition, saturation and almost total slovenliness towards the existent conflict. As a result, indifference, apathy and oblivion prevail, and thus a “new normal” is born.

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