Fairy tale has become hobby, pastime, and obsession for a new generation of women in their 20’s and beyond, as well as a multi-billion dollar business for Disney. It is the capacity of the Disney Princess brand that attracts adults to run in the yearly Disney Princess Half Marathon or make their fairy tale wedding a reality when they step out of Cinderella’s horse drawn coach at Disney’s Wedding Pavilion. Meanwhile, back at Disney’s Bibbidi Bobbidi Boutique salon, the seed is planted, when little girls are transformed into a princess with the help of a cadre of fairy godmothers.
Lauren Greenfield Biography Photographer/filmmaker Lauren Greenfield has garnered critical acclaim documenting modern youth culture, examining pervasive phenomena from eating disorders and the obsession with body image, to the extreme effects of consumerism. Author of the groundbreaking books, Fast Forward, Girl Culture, and Thin, Greenfield has been named one of the 25 most influential photographers working today (American PHOTO). Her work appears regularly in The New York Times Magazine, London Sunday Times Magazine, Time, and GQ, and is in many museum collections including the SFMOMA, the Getty, LACMA, Art Institute of Chicago, ICP, the Smithsonian, and the Museum of Fine Arts, Houston. Greenfield directed and produced her first feature-length documentary film, THIN (HBO, 2006), about the treatment of eating disorders. THIN premiered at Sundance Film Festival, won Best Documentary at the London International Film Festival, and was nominated for an Emmy for Outstanding Direction. Her follow-up, kids + money (HBO, 2008), was also selected by Sundance, and won the Cinema Eye Honor in Nonfiction filmmaking, the Audience Award at the AFI Film Festival, and the Gold Hugo at the Chicago International Television Awards. Greenfieldʼs work was recently showcased in the Getty Museum’s historical exhibition, “Engaged Observers: Documentary Photography since the Sixties” (along with Eugene Smith, Philip Jones Griffiths, Leonard Freed, Susan Meiselas, James Nachtwey, and Sebastiao Salgado.) She was a featured artist in the “Beauty Culture” exhibition at the Annenberg Space for Photography in Los Angeles, California, for which she was commissioned to direct a short film also entitled “Beauty Culture”, which will premiere at the Tribeca Film Festival in April. Greenfield’s new feature-length film, “The Queen of Versailles”, was selected as the opening night film for Sundance 2012 and won her the Best Director Award in the U.S. Documentary competition. The film was acquired by Magnolia and will be released in theatres this summer. In 2009, she and her husband Frank Evers founded the Institute for Artist Management, an international multi-platform agency representing photographers and filmmakers. They live in Venice, California with their two sons.