Mazda CX-90 Jinba-Ittai
A set of advertisement shots of Mazda CX-90 with a rider/jockey and a horse, the idea is to emphasize Mazda's spirit of "Jinba-Ittai".
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Biography
I am Leo Lu, an automotive and commercial visual creator specializing in crafting distinctive brand imagery through creative direction, visual storytelling, and refined execution.
From concept development and location scouting to talent direction and photography, every project begins with understanding the brand’s identity and communication goals.
I create more than images — I help brands shape stories that connect with their audience.
