Yamal, in the language of the indigenous Nenets who inhabit this land, means "the end of the world"; It is a remote, windswept place, characterized by permafrost, by lakes and rivers and is the land of reindeer breeders for over a thousand years. Nenets herders move with their reindeer in search of food, moving along ancient migratory routes. In summer as in winter, when the temperature often reaches -50 ? C. Today, migration routes are hampered by infrastructure associated with mining - especially gas; roads are difficult to cross for reindeer and pollution endangers the quality of food.