Global Shell Campaign

  • Photographer
    Sam Barker
  • Prize
    2nd Place / Advertising/Conceptual

?What Matters Inside? forms part of the global motion & stills campaign for Shell/Rimula Oil. The campaign seeks to tackle the negative perception of truckers as a danger and menace to the road, by showing the hard realities that truckers endure to provide essential services to their countries. Shown through the lens of their families we see beyond the big truck and instead see the love they have families and the pride truckers take in their work.

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