Meet Bloody Mary, Espresso Martini, Cosmo, Lime Vojito, Vodkarita, Rasberri Collins, Lemonade and Madras These are just a few of the beautiful people Absolut Vodka celebrated in the “Born To Mix” campaign. Again, Absolut wanted to show the world their support for all genders, races, body sizes and alternative living. The campaign was designed to inspire people who are open-minded, optimistic, and driven by curiosity. This campaign redefines fashion and the art of mixing it up no matter how you look, what gender you chose to by or what the color of the skin you were born with.
