I was hired by Pfizer for their new pharmaceutical medicine to help curve the symptoms of COVID. Paxlovid was the medicine. Our goal was to show people in conditions that we all could relate to, symptoms that anyone who has gone through the Covid illness will recognize. We built sets and created scenarios and I designed a very moody light to convey illness and suffering. The campaign accompanied two different TV spots as well. The campaign was hugely successful. Casting was incredibly important and covering all demographics of the American people equally as important.
