Wanglaoji is one of the world’s top 500 companies, and has successfully expanded to the global market. It is the leading brand of Chinese beverages. This is a customized marketing campaign that creatively combines the “can” and the “surname”, creating a unique consumer experience and a stunning totem design. It reflects the rich Chinese culture, and expresses the family bond and the ancestral reverence that are embodied in the surname totem. It conveys a message of “A can of surname totem, a wonderful blessing, and a sense of belonging for the New Year reunion.
