Susan Spiritus Fun and funny and so appropriate in today's culture.
Balenciaga’s Le City Bag campaign, shot by Lauren Greenfield, renowned for her sociological and critical eye, recreates the self-conscious rituals of fashion’s front-row: truss lights, cameras, influencers performing for their audiences. Inspired by Greenfield’s 2009 photo of Vogue’s Anna Wintour, the campaign replaces the institutional gatekeeper with social media stars, signaling a shift in cultural power. In today’s fashion world, the front row isn’t just watching the show—it is the show, posing, scrolling, streaming. Balenciaga captures the meta-narrative of fashion’s evolving hierarchy.