Over one hundred years ago, Charles I. D. Looff, the owner of the Santa Monica Pleasure Pier in 1917, created a prospectus book in order to sell shares in his Pier or, potentially, sell the Pier entirely. During our search for the locations that were photographed over 100 years ago, the process became a means of connecting with a larger stream of continuity. It is with great pleasure that we share this project with you. We hope you see this book and its collection of images as a reminder of our continuity, and hope this will expand your visual playground.
