Through a personal interpretation of serotypes, Svetlana Jovanovic ‘s photographic work studies idealized female portraits, questioning existing clichés and taboos in a high-fashion-like photographic style. Organized around the issues of portraiture, portrayal, gender, eroticism, theatricality, seriality, identity and isolation,her work references a range of sources.Through her practice of creating images that are at the same time aesthetically pleasing and discomforting, Svetlana Jovanovic explores the ambiguities in the visual legacy of femininity.
