Through a personal interpretation of serotypes, Svetlana Jovanovic ‘s photographic work studies idealized female portraits, questioning existing clichés and taboos in a high-fashion-like photographic style. Organized around the issues of portraiture, portrayal, gender, eroticism, theatricality, seriality, identity and isolation,her work references a range of sources.Through her practice of creating images that are at the same time aesthetically pleasing and discomforting, Svetlana Jovanovic explores the ambiguities in the visual legacy of femininity.
Born in Belgrade, Serbia, Svetlana received an MA in Psychology from the University of Belgrade. In 1999, she moved to The Hague, The Netherlands, where she worked with the United Nations. She has also studied at the Royal Academy of Arts (KABK) in The Hague, Nouva Accademia di Belle Arti NABA in Milan, and the International Center of Photography in New York City. In 2015, she moved to NYC, where she is currently living and working on personal and commercial art projects, and also as a Teaching Assistant at the International Center of Photography.